The Thrilling World of Feld Entertainment: A Business Success Story

The Thrilling World of Feld Entertainment: A Business Success Story


In the dynamic world of business, success stories are a source of inspiration and admiration. One such captivating success story is that of Feld Entertainment, a company that has made a name for itself in the entertainment industry. Feld Entertainment has not only carved a niche for itself but has also become synonymous with exhilarating, family-friendly entertainment experiences. In this article, we will explore the fascinating journey of Feld Entertainment, highlighting the key factors that have contributed to its phenomenal success.

Feld Entertainment: An Overview

Feld Entertainment is a globally renowned entertainment company that has been at the forefront of the industry for decades. Founded in 1967 by Irvin Feld, the company has consistently pushed the boundaries of live entertainment, captivating audiences of all ages with its awe-inspiring shows and performances. While Feld Entertainment has diversified its offerings over the years, it is perhaps best known for its iconic productions such as the Ringling Bros. and Barnum & Bailey Circus, Disney On Ice, Monster Jam, and Marvel Universe LIVE!

The company’s commitment to delivering high-quality, family-friendly entertainment has earned it a loyal fan base and a stellar reputation in the industry. Feld Entertainment’s success can be attributed to several key factors, which we will delve into in the following sections.

Innovative Productions

Feld Entertainment’s ability to create innovative and engaging productions has been a driving force behind its success. Whether it’s the gravity-defying stunts of Monster Jam, the magical world of Disney On Ice, or the dazzling performances of Marvel Universe LIVE!, the company consistently pushes the boundaries of what is possible in live entertainment.

By staying on the cutting edge of technology and continuously evolving its shows, Feld Entertainment ensures that each production offers a unique and unforgettable experience for its audience. This commitment to innovation keeps fans coming back for more and attracts new generations of spectators.

Family-Friendly Focus

One of Feld Entertainment’s standout features is its unwavering commitment to providing family-friendly entertainment. In an age where many forms of entertainment are riddled with violence and inappropriate content, Feld Entertainment stands as a beacon of wholesome fun. Parents can trust that a Feld Entertainment show will be suitable for audiences of all ages, making it a perfect choice for family outings.

This dedication to family values not only resonates with parents but also fosters an environment where children can experience the wonder and magic of live performances without concern for their safety or exposure to unsuitable content.

Iconic Brands and Partnerships

Feld Entertainment has strategically leveraged its partnerships with iconic brands and intellectual properties to create captivating shows that resonate with a broad audience. Collaborations with Disney, Marvel, and other well-loved franchises have allowed the company to tap into existing fan bases while introducing new audiences to its world of entertainment.

For instance, Disney On Ice combines the enchantment of Disney princesses and characters with the excitement of figure skating, creating a unique and magical experience. These partnerships not only boost ticket sales but also elevate the quality and appeal of Feld Entertainment’s productions.

Global Reach

Feld Entertainment’s global reach is another crucial factor in its success. The company’s shows have toured in numerous countries, bringing its brand of entertainment to audiences around the world. This international presence has not only expanded its fan base but also solidified its status as a major player in the entertainment industry.

By tailoring its productions to different cultures and markets, Feld Entertainment has managed to transcend borders and languages, delivering universal enjoyment to diverse audiences.

Environmental Responsibility

In recent years, Feld Entertainment has also made strides in promoting environmental responsibility. Recognizing the importance of sustainability and conservation, the company has implemented eco-friendly practices in its operations. From reducing waste to energy-efficient technologies, Feld Entertainment is dedicated to minimizing its environmental footprint.

This commitment not only aligns with the values of many modern consumers but also showcases the company’s dedication to making a positive impact on the world beyond just entertainment.

Adaptability and Resilience

Feld Entertainment has weathered its fair share of challenges over the years, from changing consumer preferences to the COVID-19 pandemic. However, its ability to adapt and innovate in the face of adversity has been instrumental in its continued success.

When the traditional Ringling Bros. and Barnum & Bailey Circus retired its iconic elephants in response to animal welfare concerns, Feld Entertainment pivoted and reimagined the show to focus on new and exciting aspects of live entertainment. This adaptability not only preserved the company’s legacy but also ensured its relevance in a changing world.


Feld Entertainment’s journey from its humble beginnings to its current status as a global entertainment powerhouse is a testament to the power of innovation, family values, and adaptability. Its ability to create unforgettable experiences for audiences of all ages has solidified its place in the hearts of millions around the world.


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